How Expectations Bias Wine Taste – Leonard Mlodinow
Complete video at: fora.tv Best-selling author and physicist Leonard Mlodinow discusses how the power of expectation applies to wine. Mlodinow claims that red dye can deceive even the most experienced connoisseur, and a false price tag on a bottle of wine can manipulate a test subject’s reaction. —– From economic disaster to Supreme Court rulings, pure randomness may explain life’s outcomes more than we realize. Mlodinow proposes that we tend to overestimate the control we have over our destinies. The best-selling author explains how a better understanding of statistics might bring hope to a nation facing an onslaught of misfortune. – Commonwealth Club of California Leonard Mlodinow was born in Chicago, Illinois, in 1954. He graduated from Brandeis University in 1976 with a double major in math and physics, and a Masters degree in physics. In 1981, he received his Ph.D. in theoretical physics from the University of California at Berkeley. After graduating, Mlodinow joined the faculty of the California Institute of Technology, and then became an Alexander von Humboldt fellow at the Max-Planck-Institute for Physics and Astrophysics in Munich, Germany. In 1985, Mlodinow moved to Los Angeles to become a screenwriter. Over the next several years, he wrote for television series such as Hunter, MacGyver, Star Trek: The Next Generation, and the comedy series Night Court. In 1993, Mlodinow became producer, executive producer and designer of several award-winning video …
Tagged with: corked • drink • drinking • flavor • palate • psychologists • psychology • red • research • rose • tannins • tasting • testing • tests • white • wines
Filed under: Wine Videos
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