National Wine And Spirits

How do I get a national brand of product to sponsor my event?

Who do I contact?

It all depends on how many people you have attending your event.

Basically if you have a small, local event with a fair sized attendance (up to a couple of thousand people say), you may well be able to get a local distributer interested. After all, the distributor has a vested interest in being seen locally by people.

If, on the other hand, your event is large and draws upwards of 10,000 people or more you start to get to a point that may interest a regional sponsor – the opportunity for large-scale tastings or sales is the motive here. The regional or national advertiser can justify the expense as a local event, but only if it’s big enough.

Remember, whether small and local or big and national, an advertiser isn’t interested in helping you out. They’re interested only in getting their products seen by as many of the people they want to buy them.

Now, you mention “older folks stuff.” I have no idea what that means. If you mean “older folks” as in people older than you but who are no older than 40 or 45, then you’re fine. But if you’re talking about seriously older people, as in grandma and grandpa geriatrics, then you’re out of luck. Folks of that age aren’t considered a viable advertising target for several reasons – 1) not enough money, 2) too set in their brand preferences to switch, and 3) not sexy enough to encourage brand switching among other consumers (basically, advertisers don’t want to be seen with them).

That’s just the way things are.

2009 Food Network South Beach Wine & Food Festival

Best of Classics 2 $19.98 …

The Bread Lover’s Bread Machine Cookbook: A Master Baker’s 300 Favorite Recipes for Perfect-Every-Time Bread-From Every Kind of Machine $9.99 The author, a “master baker,” reveals how she transcended her skepticism over bread machines and discusses the wide variety of techniques and breads available to home bakers. Simultaneous.Title: The Bread Lover’s Bread Machine CookbookAuthor: Hensperger, BethPublisher: Houghton Mifflin HarcourtPublication Date: 2000/08/01Number of Pages: 643Binding Type: PAPERBACKLibrary of Congress: 99087358…

The Foods and Wines of Spain $20.08 More than four hundred recipes reflecting the traditional cooking of Spain, from mountain villages to fashionable restaurants, are augmented by a comprehensive survey of Spain’s wines and sherriesTitle: Foods and Wines of SpainAuthor: Casas, PenelopePublisher: Random House IncPublication Date: 1982/10/01Number of Pages: 457Binding Type: HARDCOVERLibrary of Congress: 82047830…

A16: Food + Wine $18.86 A cookbook and wine guide celebrating the traditions of southern Italy, from the country’s top southern Italian restaurant, in San Francisco.At San Francisco’s acclaimed A16 restaurant (named for the highway that cuts across southern Italy), diners pack the house for chef Nate Appleman’s house-cured salumi, textbook Naples-style pizzas, and gutsy slow-cooked meat dishes. Wine director Shelley Lind…

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